Sal Naseem

Contact Sal for:

  • Public-Speaking: Keynotes on topics designed to inspire change all rooted in professional experience on topics such as ; morally courageous leadership, finding your true north, recognising Islamophobia and male allyship.

  • Leadership training and consultancy aimed at making your organisation inclusive for all their employees with a particular specialism in anti-racism and inclusion for Muslim employees

  • Policy/Strategy creation- led work nationally and regionally in writing policies/strategies to tackle systemic racism and misogyny and increase citizen voice.


Sal Naseem is an award-winning public servant and best-selling author.

He is the former Director for London at the Independent Office for Police Conduct, where he spent the best part of a decade working in the police accountability framework in England and Wales. Sal is currently a Senior Associate Fellow at The Police Foundation and served as an independent panel member at the National Fire Chiefs Council, supporting their work on culture and inclusion, and on the board of the Electoral Commission.

Through Sal’s work in policing as the first South Asian to hold his post at the IOPC, he gained remarkable recognition. Notably, his pioneering efforts exposed the toxic culture inside the Metropolitan Police. As a result, he directly challenged discrimination in all forms and addressed racial disproportionality on both regional and national levels.

Sal has worked on some of the most high-profile misconduct cases featuring the Metropolitan Police Service in recent years. As the Strategic Lead on Discrimination, his work focused on stop & search, racism, misogyny, and police culture. His portfolio of work has been cited by Parliamentary Select Committees, respected academics, and major media outlets. One example, the Guardian highlighted his stop and search work as one of the “key moments in police relations with Britain’s BAME communities since 1999.”

Sal is the author of True North: A Story of Racism, Resilience, and Resisting Systems of Denial. The book explores his life and career and how values-based leadership and moral courage are the catalysts for change, both personal and professional. Sal has also contributed to several documentaries on policing and appeared in both national and international media, most recently featuring in the Panorama Documentary: ‘Undercover in the Police’.

Sal has been recognised as one of the leading voices in the world on diversity & inclusion on LinkedIn by Favikon in 2025. Honoured as one of the 50 most influential people driving change in the UK through inclusion in the Diversity Power List 2023/2024 and also recognised as one of the most inspirational leaders on inclusion by D&I Leaders 2024.

Sal holds a law degree from the University of Glasgow and is the founder of True North Leadership. He is currently a Trustee at the Centre for Justice Innovation and Prince Albert Community Trust. Sal is also an Ambassador for White Ribbon UK.

Meet Sal Naseem